Ecommerce Marketing

  • 7 Ecommerce Email Campaigns You Should Steal Today

    Without a doubt, email is one of the most powerful marketing channels when it comes to driving ecommerce sales. In fact, email has an ROI of around 4,300%, according to the Direct Marketing Association. That’s because your customer’s email inbox is their most personal online environment and getting permission to have a sales conversion there provides you […]

  • How to Track Your Marketing Campaigns in Google Analytics

    On the ScrumX blog we discuss a lot of different ways to increase sales. Whether it’s Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, […]

  • Google Analytics For Ecommerce: A Beginners Guide

    Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions. For many ecommerce entrepreneurs just starting out, Google Analytics can feel […]